(DALLAS-FT. WORTH, TEXAS – McQ Media News) McQ Media has been retained by Capstone Capital Consulting to launch an internet marketing campaign for the firm. Capstone is a leader in the Senior Life Settlements market. McQ Media CEO Pete Thomson commented, “We’re excited to be working with the team at Capstone Capital. They’ve assembled a talented team that understands Life Settlements and have an exciting and ambitious view of where they want to go in the future.”
McQ Media has been tasked with creating and implementing a web-based campaign to promote Capstone’s business opportunity for independent investment advisors. Thomson added, “Many in financial services are aware of life settlements. However, as an investment, they’ve been largely offered just on the institutional side. Capstone’s business model gives successful independent advisors a way to bring Life Settlements to their clients in a regulatory compliant structure. Capstone’s model has the potential to truly change the Life Settlements market.”
McQ Media consults a number of firms in the financial services category. According to Thomson, McQ’s services for financial firms include consulting, content creation and placement. Thomson stated, “We really enjoy working in the financial category. Our focus has been in the area of content creation. Specifically, we help our clients articulate their unique selling proposition in a clear, concise and compelling manner. To accomplish this, we totally immerse our team into the company we’re working with.”
McQ Media financial content includes audio, video and written messaging that is distributed via radio, television and the internet. Several of McQ Media’s financial talk radio programs air in top twenty markets in the US. Thomson describes McQ Media’s ‘secret sauce’ as focus and simplicity. He said, “First we try to find the connection point with the target market. What is the need that our client is seeking to fill? Once we understand that, we make sure that our content is clearly produced and put into an environment where it will be noticed and acted upon.”
One of the advantages of being a boutique firm, Thomson says, is the ability to pick-and-choose clients. Regarding Capstone Capital Consulting, he said, “Several aspects of Capstone are very appealing. On a broad level, we’re fans of alternative investments which are outside of the traditional stock and bond markets. I’m old enough to have seen and even felt the pain that investors go through in a stock market correction. Alternative investments, like Life Settlements, give investors a relatively high rate of return in an environment that’s safer than the market. This is an exciting message to convey to a generation of baby boom investors who can’t afford to absorb huge losses from the next market correction.”
Capstone’s corporate structure and the timing of the project were also appealing, according to Thomson. He added, “With Capstone Capital Consulting, we believe we’re on the ground floor of a very exciting project. We’ve been watching Senior Life Settlements for the last decade and believe that Capstone has created an exciting way to bringing this investment to appropriate investors via select independent advisors.”
For more information on McQ Media’s services, go to www.mcqmedia.us.
Pete the McQ Media Team have been instrumental assisting Capstone to effectively market our company and our brand. Thank you Pete. Michael