(Dallas-Ft. Worth, Texas – McQ Media News) McQ Media’s program The Consumer Team will be launching a new initiative to promote local business in Dallas-Ft. Worth. The Consumer Team’s “Go Local” Campaign will encourage consumers to do business with locally owned and operated businesses.
Pete Thomson – CEO – McQ Media
Pete Thomson, CEO of McQ Media, says that Go Local is designed to shine a light on the importance of supporting local businesses in Dallas-Ft. Worth. He added, “Go Local is really the heart of our mission on The Consumer Team. We believe one of the tenets of consumer success is supporting hometown business. Doing this not only supports your community directly, but it also gives the consumer a much higher level of customer service. Local business owners simply have an accountability to their hometown that out-of-town businesses don’t have.”
Thomson comes from a small business family. Both of his parents were retailers in his hometown of Charles City, Iowa. Thomson said, “I learned about the importance of small business at a young age when I worked at my dad’s Ben Franklin Store. I saw a direct correlation between the level of support we received from our community and the quality of life that my family experienced. You learn to appreciate the people who support you.”
Thomson says that using local businesses is especially critical in consumer categories that involve large price tags, like home repair. He added, “Because of the amount of money involved, the home repair and remodeling categories can be very challenging for consumers. Consumers using out of town contractors regularly get burned badly. On the other hand, when a consumer engages a locally owned company that’s been vetted properly, there’s a higher degree of accountability and a good outcome if more likely.”
Consumer Team sponsors from DFW will be featured during the Go Local initiative. Thomson said, “Throughout the initiative, we’ll be featuring the small business owners who support The Consumer Team. These are outstanding local businesses. I’ve known several of our sponsors for over 10 years. Our sponsor team is a small list because we’re picky about who we endorse.”
The Consumer Team Go Local campaign will be anchored on CBS Radio’s 1080 KRLD and on social media. Thomson said a new Consumer Team video platform will be launched for the campaign. He said, “We believe the Go Local video component will be powerful, especially in combination with the large North Texas footprint of CBS Radio and 1080 KRLD.”
Now in its fifth year, The Consumer Team with Pete Thomson is broadcast Saturdays from 6-8 PM Central on KRLD in Dallas-Ft. Worth, Texas. The Consumer Team is produced by McQ Media Inc.
