(DALLAS-FT. WORTH, TEXAS) Small business has discovered online video. Do a search in any business category and you’ll see more and more business owners utilizing videos to market their business. According to McQ Media Inc. President & CEO Pete Thomson, the increase in video content has been both good and bad for small business. Thomson commented, “YouTube’s authority in the search process is powerful and small business owners are recognizing this. However, what’s often missing from many promotional videos is any sense of strategy, continuity or production value.” Thomson said this lack of quality is causing a kind of ‘Wayne’s World’ look to many videos that can do harm to a business image. He added, “It all goes back to first impression. In fact, many consumers are going to make a judgement about a company based on the first 10 seconds of video content. If a message isn’t presented well, the customer is lost.”
McQ Media Video Solutions
McQ Media’s Video Solutions is designed with small business goals, objectives and budgets in mind. “It’s turn-key,” Thomson said, “McQ Media’s Video Solutions comes along side of the business owner and gives them a way to have broadcast quality video content on their website. From concept to scripting to shooting and post production, McQ Media can handle the entire process of producing quality video for small business.” Thomson said that 3-5 minute vignettes work best for web presentation. He said, “Although we produce long-form content for broadcast and cable, the majority of small business customers are looking for shorter content.”
Thomson described the production process using words like streamlined and efficient. He added, “We split the creative process into several phases. First we meet with the client and determine help them formulate the story. Then we move into scripting which is followed by the shoot and then post production. Our McQ Media system is designed get the essential information and guidance needed for creating videos without being a burden to the business owner.” Thomson said that, with proper planning, McQ can shoot enough content for a number of vignettes in one video shoot. He added, “In a half day shoot, we can generally get enough content for 6-10 vignettes.”
Beyond producing high quality videos, Thomson said that optimizing the video content is essential to getting views. According to Thomson, “There are specific Google and YouTube guidelines that we follow to achieve maximum exposure for our clients. Our SEO and Reputation Management team can help ensure that once a video’s produced that it’s seen by the right people.”
So, what about pricing? “Folks are amazed at our pricing, in a good way,” Thomson continued, “Because of our lack of overhead combined with the fact that we have access to the best production people in the business, McQ Media can offer our Video Solutions product at a fraction of what larger production firms charge for the same service. In other words, we offer a real value to small business.”
For more information about McQ Media’s Video Solutions, contact McQ Media at 214-257-8484.
Editor’s Note: McQ Media Inc is a full service advertising and marketing firm based in Dallas-Ft. Worth, Texas. McQ Media services include client representation, strategic planning, public relations, promotion, audio and video production. McQ also offers full digital services including website design, eCommerce solutions and SEO/PPC services. Pete Thomson is President/CEO of McQ Media. Thomson is a veteran of broadcast journalism, management and marketing. Thomson is host of The Consumer Team, a consumer advocacy radio program heard Saturday’s from 5-7PM (Central) on KRLD Radio.
