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‘Tis The Season For Charity Scams

Posted in: Charity, Nonprofits, Scams | December 8, 2012 by Pete Thomson
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Every year at this time, millions of Americans make annual financial contributions to non-profit organizations.   Unfortunately, an increasing number of charities in the marketplace are total scams.   And equally concerning...
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Happy Thanksgiving 2012 from McQ Media

Posted in: Advertising, McQ Media, Thanksgiving | November 22, 2012 by Pete Thomson
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I really like Thanksgiving.    I mean, I really, really like Thanksgiving.   As a young boy growing up in Iowa, Thanksgiving represented the beginning of the end of the year.   In...
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Nonprofit Scams: Big Disasters Bring Out Bad Charities

Posted in: Advertising, Charity, McQ Media, Nonprofits, Scams | November 4, 2012 by Pete Thomson
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The bigger and more tragic the disaster the more likely it is that bad non-profits will be emerging ready to take money from people who want to help.  For every...
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Best Practices for Paid Radio Programs

Posted in: Advertising, Marketing, Media, Radio Programming, Talk Radio | October 27, 2012 by Pete Thomson
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For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...
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‘Assembly Line’ Radio Commercials Bad For Clients

Posted in: Advertising, McQ Media | September 29, 2012 by Pete Thomson
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Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments.   The manpower shortage has...
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