I really like Thanksgiving. I mean, I really, really like Thanksgiving. As a young boy growing up in Iowa, Thanksgiving represented the beginning of the end of the year. In...
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Nonprofit Scams: Big Disasters Bring Out Bad Charities
The bigger and more tragic the disaster the more likely it is that bad non-profits will be emerging ready to take money from people who want to help. For every...
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Best Practices for Paid Radio Programs
For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...
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‘Assembly Line’ Radio Commercials Bad For Clients
Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments. The manpower shortage has...
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Don’t Overpay for Creative!
When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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