I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
Read more
Financial Talk Radio Done ‘Differently’
(DALLAS-FT.WORTH, TX) When it comes to being on the radio, financial planner Jim Poe knew he wanted to be different. Poe is CEO and Founder of Texas Retirement Specialists, a...
Read more
Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
Read more
McQ’s Pete Thomson on Social Media: “Content Is King”
(DALLAS-FT. WORTH, TX) McQ Media President & CEO Pete Thomson says that small business often misses the target when it comes to social media. Speaking today to a group of small...
Read more
Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
Read more