In case you haven’t noticed, the advertisers have taken over talk radio stations on the weekend. With very few exceptions, most talk stations now feature a variety of paid programs...
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Category Archives: Radio Sales
McQ Media….Coaching Financial Talk Radio Hosts
Across the country, news and talk radio stations go through a format transformation every weekend. Even the highest rated, and most respected news and talk giants become different stations on...
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Financial Talk Radio Hosts: You Can Do Better!
As I hear financial planners on radio today, I hear several aspects of programs that I believe are hurting the planner, or at the very least limiting the response that...
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Older Consumers Targets for Ad Scams
I’m not against making a profit. Not at all. Commerce and profit have been woven into my life since I was a checker (at age 7) at my father’s Ben...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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Scam Advertisers: Are Broadcasters Responsible?
Recently in the Dallas-Ft. Worth market, a high profile heating and air conditioning company filed for bankruptcy. In the wake of their financial collapse are several radio stations holding unpaid...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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