Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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Category Archives: Advertising
McQ’s Pete Thomson on Social Media: “Content Is King”
(DALLAS-FT. WORTH, TX) McQ Media President & CEO Pete Thomson says that small business often misses the target when it comes to social media. Speaking today to a group of small...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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McQ Media Wants You!
McQ Media is looking to further expand our Creative Services Department. Specifically, we’re looking for people who are accomplished in audio and video editing and production. If you enjoy working...
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Online Video Can Make (or Break) a Small Business
(DALLAS-FT. WORTH, TEXAS) Small business has discovered online video. Do a search in any business category and you’ll see more and more business owners utilizing videos to market their business. ...
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Publicity & PR: Often Overlooked by Business Owners
(Dallas-Ft. Worth, Texas) One of the most cost effective yet least used vehicles to promote small business is publicity and public relations, according to Pete Thomson, President/CEO of McQ Media,...
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Scam Advertisers: Are Broadcasters Responsible?
Recently in the Dallas-Ft. Worth market, a high profile heating and air conditioning company filed for bankruptcy. In the wake of their financial collapse are several radio stations holding unpaid...
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McQ Media 2013: Looking Back and Looking Ahead….
As McQ Media heads into our second year of operation, we look back on a 2012 that far exceeded even our most ambitious projections and forward to a 2013 that...
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Happy Thanksgiving 2012 from McQ Media
I really like Thanksgiving. I mean, I really, really like Thanksgiving. As a young boy growing up in Iowa, Thanksgiving represented the beginning of the end of the year. In...
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Nonprofit Scams: Big Disasters Bring Out Bad Charities
The bigger and more tragic the disaster the more likely it is that bad non-profits will be emerging ready to take money from people who want to help. For every...
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