(DALLAS-FT.WORTH, TX) When it comes to being on the radio, financial planner Jim Poe knew he wanted to be different. Poe is CEO and Founder of Texas Retirement Specialists, a...
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Category Archives: Marketing
Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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McQ’s Pete Thomson on Social Media: “Content Is King”
(DALLAS-FT. WORTH, TX) McQ Media President & CEO Pete Thomson says that small business often misses the target when it comes to social media. Speaking today to a group of small...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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Online Video Can Make (or Break) a Small Business
(DALLAS-FT. WORTH, TEXAS) Small business has discovered online video. Do a search in any business category and you’ll see more and more business owners utilizing videos to market their business. ...
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Publicity & PR: Often Overlooked by Business Owners
(Dallas-Ft. Worth, Texas) One of the most cost effective yet least used vehicles to promote small business is publicity and public relations, according to Pete Thomson, President/CEO of McQ Media,...
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Small Business: Defend Your Online Reputation
Over the last several months, McQ Media has assisted several business owners whose businesses were dealing with negative comments posted on the internet resolution services. On the surface, these resolution...
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Scam Advertisers: Are Broadcasters Responsible?
Recently in the Dallas-Ft. Worth market, a high profile heating and air conditioning company filed for bankruptcy. In the wake of their financial collapse are several radio stations holding unpaid...
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McQ Media Adds Reputation Management Services
(Dallas, TX) McQ Media today announced the addition of McQ RepMax Reputation Management services. McQ RepMax is being offered to businesses who want to strategically control their reputation on the...
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Best Practices for Paid Radio Programs
For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...
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