(DALLAS, TX) According to recent ratings research, The Consumer Team with Pete Thomson is the top rated consumer advocacy radio program in Dallas-Ft. Worth. The ratings also confirm that The...
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Category Archives: McQ Media
Happy Thanksgiving 2012 from McQ Media
I really like Thanksgiving. I mean, I really, really like Thanksgiving. As a young boy growing up in Iowa, Thanksgiving represented the beginning of the end of the year. In...
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Nonprofit Scams: Big Disasters Bring Out Bad Charities
The bigger and more tragic the disaster the more likely it is that bad non-profits will be emerging ready to take money from people who want to help. For every...
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‘Assembly Line’ Radio Commercials Bad For Clients
Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments. The manpower shortage has...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Consumer Team Talk Radio Joins KRLD Line-Up
Pete Thomson, President/CEO of McQ Media, announced today that The Consumer Team talk radio program will be joining the programming line-up at 1080 KRLD Radio, Dallas. The Consumer Team will...
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Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
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McQ Media….The Anti-Agency
When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...
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Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
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Doing a Financial Radio Talk Show? Ask These Questions First
Financial planners are finding success using long-form radio & television programs to promote their services. Just listen to any AM News-Talk radio station on a Saturday and you’ll hear a...
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