Call me old fashioned, but I came from an era of radio programmers that defined success as creating an on-air product that caused people to listen. The longer and more...
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Category Archives: Media
Are You Paying Too Much for Advertising?
Every day, small business owners juggle a number of important priorities. From HR to customer relations to paying taxes, their plate is full. Because they often approach advertising and marketing...
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McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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Online Video Can Make (or Break) a Small Business
(DALLAS-FT. WORTH, TEXAS) Small business has discovered online video. Do a search in any business category and you’ll see more and more business owners utilizing videos to market their business. ...
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Publicity & PR: Often Overlooked by Business Owners
(Dallas-Ft. Worth, Texas) One of the most cost effective yet least used vehicles to promote small business is publicity and public relations, according to Pete Thomson, President/CEO of McQ Media,...
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McQ Media 2013: Looking Back and Looking Ahead….
As McQ Media heads into our second year of operation, we look back on a 2012 that far exceeded even our most ambitious projections and forward to a 2013 that...
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Best Practices for Paid Radio Programs
For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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