I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
Read more
Category Archives: Talk Radio
Financial Talk Radio Done ‘Differently’
(DALLAS-FT.WORTH, TX) When it comes to being on the radio, financial planner Jim Poe knew he wanted to be different. Poe is CEO and Founder of Texas Retirement Specialists, a...
Read more
Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
Read more
Found Money Report Expands to 1080 KRLD
(DALLAS, TX) The Found Money Report radio program has been added to the weekend program line-up on 1080 KRLD Radio, Dallas, Texas at 1PM (Central) on Sundays. The program is...
Read more
Consumer Team Tops DFW Radio Ratings
(DALLAS, TX) According to recent ratings research, The Consumer Team with Pete Thomson is the top rated consumer advocacy radio program in Dallas-Ft. Worth. The ratings also confirm that The...
Read more
Best Practices for Paid Radio Programs
For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...
Read more
Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
Read more
Consumer Team Talk Radio Joins KRLD Line-Up
Pete Thomson, President/CEO of McQ Media, announced today that The Consumer Team talk radio program will be joining the programming line-up at 1080 KRLD Radio, Dallas. The Consumer Team will...
Read more