I’m not against making a profit. Not at all. Commerce and profit have been woven into my life since I was a checker (at age 7) at my father’s Ben...
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Tag Archives: advertising
McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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McQ’s Pete Thomson on Social Media: “Content Is King”
(DALLAS-FT. WORTH, TX) McQ Media President & CEO Pete Thomson says that small business often misses the target when it comes to social media. Speaking today to a group of small...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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Publicity & PR: Often Overlooked by Business Owners
(Dallas-Ft. Worth, Texas) One of the most cost effective yet least used vehicles to promote small business is publicity and public relations, according to Pete Thomson, President/CEO of McQ Media,...
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‘Assembly Line’ Radio Commercials Bad For Clients
Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments. The manpower shortage has...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
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