"Unlike other consumer advocacy programs and services out there, I’m not doing this for the money or to grow some huge nationwide advertising platform. For The Consumer Team...
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Tag Archives: advertising agencies
McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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Don’t Overpay for Creative!
When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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McQ Media….The Anti-Agency
When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...
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Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
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Doing a Financial Radio Talk Show? Ask These Questions First
Financial planners are finding success using long-form radio & television programs to promote their services. Just listen to any AM News-Talk radio station on a Saturday and you’ll hear a...
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McQ Media….Providing Video Solutions for Web & Broadcast
McQ Media, a full service advertising and marketing firm based in Dallas, Texas is now offering video creative and production services that are designed for small business. Pete Thomson, McQ...
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