I’m not against making a profit. Not at all. Commerce and profit have been woven into my life since I was a checker (at age 7) at my father’s Ben...
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Tag Archives: broadcasting
Consumer Team: Truth More Important Than Expansion
"Unlike other consumer advocacy programs and services out there, I’m not doing this for the money or to grow some huge nationwide advertising platform. For The Consumer Team...
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McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
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Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
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