I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Tag Archives: commercial production
Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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Former Radio Programmer Changing Infomercial ‘Rules of Engagement’
(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...
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Don’t Overpay for Creative!
When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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McQ Media….The Anti-Agency
When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...
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McQ Media….Providing Video Solutions for Web & Broadcast
McQ Media, a full service advertising and marketing firm based in Dallas, Texas is now offering video creative and production services that are designed for small business. Pete Thomson, McQ...
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