Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Tag Archives: commercials
Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Don’t Overpay for Creative!
When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
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