Tag Archives: infomercials

McQ Media….Coaching Financial Talk Radio Hosts

Posted in: Advertising, Financial Planning, Financial Talk Radio, Infomercials, McQ Media, McQ Media News, Radio Advertising, Radio Programming, Radio Sales, Talk Radio | February 7, 2016 by Pete Thomson

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Across the country, news and talk radio stations go through a format transformation every weekend. Even the highest rated, and most respected news and talk giants become different stations on...

Former Radio Programmer Changing Infomercial ‘Rules of Engagement’

Posted in: Advertising, Financial Planning, Marketing, McQ Media, McQ Media News, Radio Programming, Radio Sales, Talk Radio, The Consumer Team | May 25, 2013 by Pete Thomson

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(DALLAS-FT. WORTH, TX) A Dallas-based media company has discovered a new recipe for selling products and services through infomercials. Radio and television infomercials traditionally use the same on air format. ...

Best Practices for Paid Radio Programs

Posted in: Advertising, Marketing, Media, Radio Programming, Talk Radio | October 27, 2012 by Pete Thomson

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For years, and especially since the Telecommunications Act of 1996 that helped create the monster, publicly held broadcast companies of today, paid infomercial programming is appearing with greater frequency across...

McQ Media….The Anti-Agency

Posted in: creative, McQ Media, McQ Media News | May 28, 2012 by Pete Thomson

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When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...

Doing a Financial Radio Talk Show? Ask These Questions First

Posted in: McQ Media, McQ Media News | May 17, 2012 by Pete Thomson

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Financial planners are finding success using long-form radio & television programs to promote their services. Just listen to any AM News-Talk radio station on a Saturday and you’ll hear a...