When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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Tag Archives: McQ Media
Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Consumer Team Talk Radio Joins KRLD Line-Up
Pete Thomson, President/CEO of McQ Media, announced today that The Consumer Team talk radio program will be joining the programming line-up at 1080 KRLD Radio, Dallas. The Consumer Team will...
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Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
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McQ Media….The Anti-Agency
When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...
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Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
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Doing a Financial Radio Talk Show? Ask These Questions First
Financial planners are finding success using long-form radio & television programs to promote their services. Just listen to any AM News-Talk radio station on a Saturday and you’ll hear a...
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McQ Media ‘Radio Station In a Box’
McQ Media’s Danny Webster has developed a efficient solution for clients who want the ability to broadcast live from an office location without having to build a dedicated studio. “Radio...
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Du-West Foundation Repair Joins The Consumer Team
The Consumer Team with Pete Thomson welcomes Du-West Foundation Repair as a sponsor. According to Consumer Team host Pete Thomson, the addition of Du-West Foundation Repair as a sponsor is...
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McQ Media….Providing Video Solutions for Web & Broadcast
McQ Media, a full service advertising and marketing firm based in Dallas, Texas is now offering video creative and production services that are designed for small business. Pete Thomson, McQ...
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