In case you haven’t noticed, the advertisers have taken over talk radio stations on the weekend. With very few exceptions, most talk stations now feature a variety of paid programs...
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Tag Archives: radio advertising
Consumer Team: Truth More Important Than Expansion
"Unlike other consumer advocacy programs and services out there, I’m not doing this for the money or to grow some huge nationwide advertising platform. For The Consumer Team...
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McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
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‘Assembly Line’ Radio Commercials Bad For Clients
Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments. The manpower shortage has...
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