I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
Read more
Tag Archives: radio commercials
Small Business: Don’t Buy That 1 Month Advertising Package
Over the last week, I’ve met with several business owners who have been pitched a special one-month advertising package from radio and television stations. You can always tell when radio...
Read more
‘Assembly Line’ Radio Commercials Bad For Clients
Now that many radio station staffs have been streamlined (aka ‘gutted’), one of the challenges created is an overload of work for understaffed creative services departments. The manpower shortage has...
Read more
Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
Read more
Long Commercial Breaks Bad For Business
There is an on-going debate going on inside and outside the radio industry regarding the length of commercial breaks relative to audience retention and advertiser success. Arbitron, Media Monitors and...
Read more
Texas Retirement Advisors Install New Radio Studio
Jim Poe and his team at Texas Retirement Specialists have called on McQ Media to design and install a new studio in their Ft. Worth facilities. Texas Retirement Specialists air...
Read more