When It Comes To Creative, Buyer Beware! For years the best kept secret in advertising were the mark-ups that ad agencies made on creative. Before 2008’s financial melt-down, it...
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Radio Personalities & Live Endorsements: A Shotgun Wedding
Back in the jock lounge, out of earshot of management, air talent talks honestly about doing endorsement spots. It’s there that you’ll hear how air personalities really feel about doing...
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Consumer Team Talk Radio Joins KRLD Line-Up
Pete Thomson, President/CEO of McQ Media, announced today that The Consumer Team talk radio program will be joining the programming line-up at 1080 KRLD Radio, Dallas. The Consumer Team will...
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Where Have All The DJs Gone? Radio’s Talent Crisis
Recently my son and I drove from Dallas to Lake of The Ozarks for a reunion of radio friends. I love long road trips with my son because of the...
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McQ Media….The Anti-Agency
When I left the management side of broadcasting to start McQ Media, I knew I wanted offer clients a different type of advertising and marketing firm. Through my 20+ years...
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