(Dallas-Ft. Worth, Texas – McQ Media News) McQ Media’s program The Consumer Team will be launching a new initiative to promote local business in Dallas-Ft. Worth. The Consumer...
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Category Archives: Advertising
CPR for Weekend Talk Radio
In case you haven’t noticed, the advertisers have taken over talk radio stations on the weekend. With very few exceptions, most talk stations now feature a variety of paid programs...
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McQ Media….Coaching Financial Talk Radio Hosts
Across the country, news and talk radio stations go through a format transformation every weekend. Even the highest rated, and most respected news and talk giants become different stations on...
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Financial Talk Radio Hosts: You Can Do Better!
As I hear financial planners on radio today, I hear several aspects of programs that I believe are hurting the planner, or at the very least limiting the response that...
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Older Consumers Targets for Ad Scams
I’m not against making a profit. Not at all. Commerce and profit have been woven into my life since I was a checker (at age 7) at my father’s Ben...
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Marathon Commercial Breaks: Someone Help Me Understand the Madness
Call me old fashioned, but I came from an era of radio programmers that defined success as creating an on-air product that caused people to listen. The longer and more...
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Consumer Team: Truth More Important Than Expansion
"Unlike other consumer advocacy programs and services out there, I’m not doing this for the money or to grow some huge nationwide advertising platform. For The Consumer Team...
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Are You Paying Too Much for Advertising?
Every day, small business owners juggle a number of important priorities. From HR to customer relations to paying taxes, their plate is full. Because they often approach advertising and marketing...
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McQ Media’s Pete Thomson: “In Pursuit of The Truth”
Up until 10 years ago, I didn’t think much about the truth as related to advertising or even our government. Looking back, I think I was like everyone else. I...
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Anatomy of a Great Commercial: “Less is More”
I’ve always loved commercials. As a young boy tuning into far away radio broadcasts, I would listen to commercials with great wonder. The jingles, the amazing announcer voices, the sound...
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